Saving a species from extinction is a daunting and important task. On many occasions, legislation designed to protect endangered species can be both inefficient and ineffective. Protecting the environment has the same problems – no matter how well-intentioned environmental protection laws are, unintended consequences often make bad situations worse, exacerbating pollution and environmental waste. Can we better serve endangered species with a free market approach to preservation? How can we use entrepreneurship, common law, and economics to save the planet? Explore these important questions in this On Demand program, and discover how we can become good stewards of our planet.